Season Ticket sales – A new approach!

At this time of year, as the sales and marketing functions within clubs shift focus to the up-coming season, one point high on the agenda is always season ticket sales.

As sure as night follows day, in the majority of cases the creativity extends to the tired and exhausted ‘Early Bird Discount’.

At McClarrons Sport, we work alongside clubs to push the promotional boundaries and create innovative and exciting marketing campaigns to drive sales utilising a club’s on-field performance, coupled with the fans’ inherent enthusiasm for their team. Out with the Early Bird Discount and in with creative risk-integrated campaigns.

With examples across a range of sports, including football and rugby we work with our clients from conception to completion ensuring the most compelling and cohesive campaign is structured. All campaigns are underpinned utilising financial risk which is fully managed using the insurance market in the most efficient and comprehensive manner.

The insurance premium associated with the sale of each season ticket is only a fraction of the cost, and depending on the risk profile of the campaign, derives a net result per ticket sold greater than a standard Early Bird Discount. In addition, commercialising the campaign through a traditional sponsorship sale, allowing a partner brand to align themselves to the campaign, secures a club an upfront financial benefit.

Imagine offering your fans the following:

Buy your season ticket before date X and if we score Y goals or more in Month Z, get your season ticket for free!

Buy your season ticket before date X and if we go unbeaten until the end of this season, get your season ticket free!

Buy your season ticket before date X and if we win our first three games of the new campaign, get a full refund!

So, what are the key benefits of running a Season Ticket Campaign?

Differentiates your club
Tailored promotions that fit your club’s performance expectations and budgetary constraints
Engages fans and gives them a tangible benefit
Generates goodwill with fans
Creates new commercial inventory
Gives you scope to increase secondary spend, generating further income
Proven sales driver
Low and fixed cost
Generates immediate cash flow

Get in touch with us today and learn how we can help your club looking ahead to the 2020/21 season!

More Stories

The impact of Covid-19 in the sporting and insurance worlds

We’re living through some very unusual and surreal times, but what’s the impact on the sporting industry?

What’s our role as a broker?

The unchartered waters of insurance are a challenge; a broker is on your side to help you navigate through them safely.

Scott's Cheltenham Festival Musings...

As Cheltenham Festival is upon us, our Account Developer and racing enthusiast, Scott Kneeshaw, gives us his thoughts over the 4 day event.

Kane’s hamstring? Rashford’s back? Empty racecourses are the real Euro 2020 concern this summer

Season Ticket sales – A new approach!

Time to take on a New Opportunity?

2020protour 'Race to 100 Birdies'!

Success can be Costly

Like many professional sports, winning a tournament or event not only brings with it kudos, silverware and prize money but can lead to serious financial implications for clubs and sponsors.

Lloyds of London – the home of quirky and unusual insurance

Lloyds of London, the world's leading insurance market, symbolises trust, integrity and security. Central to the insurance world and self-promoted as ‘the top choice for […] specialty insurance, it not only transacts billions in premium but also offers a home to some of the most unusual and quirky risks in the insurance sector.

Half-Time Entertainment: how to improve the match day experience for your fans

Half Time Entertainment is a very effective acquisition tool and provides another reason for the fans to keep coming back; it gives sporting clubs the means to provide a truly exciting and engaging, full match-day experience for their fans.

Let's talk about Contractual Bonuses for the upcoming golf season…

Performance based contractual bonuses are a key element of manufacturer, brand and sponsorship obligations in sport; no more so than in the professional golf ranks.

Refreshing opportunities for the horse racing industry

With William Hill recently announcing the closure of 700 of its stores, we look at how horse racing and the associated betting industry might be impacted, and how McClarrons Sport can assist with exciting bonus schemes to invigorate the sector.

Enter for your chance to play in the PGA EuroPro Pro-Am with a friend!

Find out how you and a friend could be playing in this year’s PGA EuroPro Pro-Am with one of the Professionals.

How Hillside saved the British Masters

A crucial British tournament marched on earlier this week with thanks to Hillside and Tommy Fleetwood. McClarrons Sport look at how it found itself in this perilous situation and what happens next.

Remembering Niki Lauda

Niki Lauda, three-times Formula 1 world champion and an icon of the sport, died at the age of 70 last week as tributes rang out at historic Monaco.

McClarrons Point-to-Point Support

With over 30 years’ experience arranging insurance for equine businesses of various sizes and disciplines, McClarrons have a vested interest in and enthusiasm for equine sports.

Incentivising Teams & Players through Contractual Bonuses

Looking to motivate your players through bonuses? Find out how McClarrons Sport can support you with bespoke Contractual Bonuses.

McClarrons Sport Par 3 Challenge – a different kind of golf day

Golf is always seeking new, innovative and inclusive formats to drive participation for both new and existing players. The McClarrons Sport Par 3 Challenge offers just this.

The McClarrons Tweetstake is back!

There’s more than one way to place your bets as we count down to the Grand National with the return of our online “tweetstake”. Twitter users can be in with the chance of scooping one of three prizes by following us and retweeting our dedicated tweetstake post.

Win £999 in the McClarrons Sport #Fine9 EuroPro Tour competition

We are delighted to announce an innovative bonus incentive for the 2019 EuroPro Tour. 10 fans can be in with the chance of winning £999 by entering our competition!

Win tickets to Bedale Point to Point with McClarrons

We’re giving Twitter users the chance to gain free entry to a day of racing as our #GetToThePoint competition returns.

View all articles