\t\t\t\tWhether you\u2019re trying to convince an investor to back your business or want to win over clients from a larger competitor, SMEs can sometimes suffer from appearing like small fish in a big pond.<\/p>\n
So how do you boost confidence in your service and avoid the hesitation some might feel about working with a new or unknown provider?<\/p>\n
Surprisingly, the way you present your business can seriously impact how customers and investors regard it. Here are Edwards Insurance Brokers’\u00a0top 5 tips to make your small business appear bigger than it is\u2026<\/p>\n
1. What\u2019s in a name?<\/strong> 2.\u00a0Is that name in your email address?<\/strong> 3. How\u2019s your website looking? 4. Talking of tech\u2026 5. Provide a landline number And finally\u2026<\/strong><\/p>\n From legally-required insurance policies to sector-specific Business Insurance covers, nothing says amateur like failing to protect your business from legal claims and financial problems. Make sure your protection is complete and up-to-date with individual advice from Edwards Insurance Brokers.\t\t<\/p>\n","protected":false},"excerpt":{"rendered":" Whether you\u2019re trying to convince an investor to back your business or want to win over clients from a larger competitor, SMEs can sometimes suffer from appearing like small fish in a big pond. So how do you boost confidence in your service and avoid the hesitation some might feel about working with a new […]<\/p>\n","protected":false},"author":7,"featured_media":3068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[187,190],"tags":[372,212,373,234,225,371],"acf":{"related_articles":null},"_links":{"self":[{"href":"https:\/\/www.networkportfolio.co.uk\/edwardsinsurance.co.uk\/wp-json\/wp\/v2\/posts\/3067"}],"collection":[{"href":"https:\/\/www.networkportfolio.co.uk\/edwardsinsurance.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.networkportfolio.co.uk\/edwardsinsurance.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.networkportfolio.co.uk\/edwardsinsurance.co.uk\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.networkportfolio.co.uk\/edwardsinsurance.co.uk\/wp-json\/wp\/v2\/comments?post=3067"}],"version-history":[{"count":0,"href":"https:\/\/www.networkportfolio.co.uk\/edwardsinsurance.co.uk\/wp-json\/wp\/v2\/posts\/3067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.networkportfolio.co.uk\/edwardsinsurance.co.uk\/wp-json\/wp\/v2\/media\/3068"}],"wp:attachment":[{"href":"https:\/\/www.networkportfolio.co.uk\/edwardsinsurance.co.uk\/wp-json\/wp\/v2\/media?parent=3067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.networkportfolio.co.uk\/edwardsinsurance.co.uk\/wp-json\/wp\/v2\/categories?post=3067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.networkportfolio.co.uk\/edwardsinsurance.co.uk\/wp-json\/wp\/v2\/tags?post=3067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nWhile it\u2019s important to reflect your business and what it does, choosing a very specific name can imply you have limited or narrow capabilities, rather than room for growth. Choose a business name which sounds like it has already made some progress, and is on the cusp of expansion.
\nTop tip:<\/strong>\u00a0Use a name that is capable of being applied to multiple services, or could encompass different functions in the future, to suggest a wide-reaching business.<\/p>\n
\nYou may be a sole trader, but using a personal email address does not suggest professionalism \u2013 and may make clients reluctant to send official documents or discuss confidential contracts.
\nTop tip:<\/strong>\u00a0Arrange a professional email address for you and your employees, either using your website\u2019s domain name, or by subscribing to Office 365.<\/p>\n
\n<\/strong>An outdated site suggests you aren\u2019t bothered about growing beyond your local area \u2013 or worse, that you are disreputable. A well-designed site acts like an online shop front to showcase your service or products.
\nTop tip:<\/strong>\u00a0Working with a web designer is a worthy investment if you can afford it, but you don\u2019t need to break the bank \u2013 platforms like WordPress and Wix allow you to create a simple, professional-looking site yourself<\/p>\n
\n<\/strong>A Google search is often the first port of call for potential customers \u2013 do you show up on the first page of search results? Making sure you can be found online legitimises your business to searchers.
\nTop tip:<\/strong>\u00a0Create a Google Business page to ensure your address, logo, official site and opening hours show up immediately when someone looks for you.<\/p>\n
\n<\/strong>It\u2019s understandable that if you run a business from home, your mobile phone may be your preferred contact number \u2013 but it gives you away as a small-scale business with no physical headquarters.
\nTop tip:<\/strong>\u00a0Solutions such as One Net Express provide a business landline number for your mobile, and allows multiple numbers to rind the same device.<\/p>\n